Event Calendar

Start Date: 9/23/2025 9:00 AM EDT
End Date: 9/23/2025 4:00 PM EDT

Venue Name: Suburban Collection Showplace

Location:

Organization Name: MGIA

Contact:

Visit Dozens of Exhibitors Featuring the Latest in Snow & Ice Management Technology & Equipment! 

Come for an hour or stay all day....

Your Pre-Registration fee includes:
• Morning Coffee/Danish
• Trade Show
• Seminars
• Lunch 
• Equipment Demo Area
• Snow Plow Rodeo
• MCTS Mobile Truck Simulator
• Networking

CONFERENCE & EXPO SCHEDULE
Tuesday, September 23, 2025
Registration Opens at 8:30 a.m.
Expo Times: 9:00 a.m. – 4:00 p.m.
Seminars: 9:00 a.m. - 2:00 p.m. 
*Lunch: 11:30 a.m. – 1:00 p.m. Sponsored by:
  ALTA Equipment Company/Takeuchi
Show Ends: 4:00 p.m.

Cost:  
Early Pre-Registration (on or before September 5th)
MGIA Members: $45* / Non-Members: $65*  
Regular Pre-Registration (September 6 - September 16)
MGIA Members: $55* / Non-Members: $75*  
Includes morning and afternoon education and Expo. 
Pre-Registration Ends on September 16th at 12 pm!
*Lunch included for pre-registered attendees only. All on-site registrants dine on their own – no discount. 
No substitutions, changes or cancellations. All sales are final.  


EQUIPMENT DEMO AREA, TRY BEFORE YOU BUY!
Equipment Vendors will be allowed to have one piece of equipment in the Demo Area, held in the parking lot of the Suburban Collection Showplace. Contact Michelle Atkinson at (248) 646-4992 for more information.

SNOW PLOW RODEO - Sponsored by MacAllister Machinery
A competition that tests the skills and knowledge of the snow plow professional on a timed obstacle course! Maneuvering a plow truck through a serpentine course; back into tight spots; parallel park all without knocking a tennis ball off of a 12-inch cone. 1st & 2nd place prizes awarded!

MICHIGAN CENTER FOR TRUCK SAFETY’S MOBILE TRUCK SIMULATOR PROGRAM
With winter weather approaching, do you feel totally confident with your driving skills?  The Michigan Center for Truck Safety will present their Mobile Truck Driving Simulator Program for MGIA Snow Expo attendees. 
 
This virtual simulator allows you to test and improve your skills in a variety of conditions, offering a controlled, risk-free environment in which scenarios can be recreated and practiced. The focus is on safe driving of commercial vehicles in adverse conditions, including heavy traffic and bad weather. Fewer accidents mean fewer absences, fewer vehicle repairs, and better insurance rates.
 
To participate you sit behind the wheel and take a six-minute hands-on demonstration drive that can simulate both small, straight trucks, or full-size 18-wheel tractor-trailers. Though the primary target audience is current truck drivers, administrative and managerial staff may benefit from it as well. 


EDUCATION SCHEDULE:

Cornerstone Room

9:00 – 10:00 A.M. – What Gets Measured Gets Managed
Speaker: Grant Harrison, Nextra Consulting
Sponsored By: Edsel & Eleanor Ford House
Discover how to effectively measure your team's success by identifying the right performance indicators. Learn how to set clear, actionable metrics, implement and track key performance indicators (KPIs), and use data-driven insights not only to improve performance but also to attract and retain top talent. Whether you're building a stronger team or scaling your business, understanding how to measure what matters can be a game-changer.

1:00 - 2:00 P.M. – To Brine or Not to Brine
Speaker: Grant Harrison, Nextra Consulting
Sponsored By: Bostick Truck Center
Get a practical introduction to liquid brine—what it is, how it works, and why it's becoming a key tool in modern winter operations. Designed for owners and operations managers, this session will cover the benefits of incorporating brine, how it can improve efficiency and reduce costs, and what to consider when making an investment. Whether you're just exploring the idea or ready to make the move, you'll gain valuable insight into how brine can enhance your snow and ice management strategy.


 
On the Trade Show Floor 10:15 – 11:15 A.M. – Regulations Applying to Commercial Vehicle Operation
Speaker: Brett Black, Michigan Center for Truck Safety
Sponsored By: Taylor Ford Commercial Division